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Morocco-based B2B retail-tech marketplace, ZSystems, has announced closing a $1.5 million seed funding round which will see it carry out its ambitious expansion dreams.
In a statement by co-founder Meriem Benabad, the funding round was led by Morocco-based Venture Capital firms, MNF Ventures, Witamax, Cash Plus Ventures, and Kalys Ventures.
“This funding marks a pivotal moment for Z, as we aim to scale operations and bring cutting-edge solutions to traditional retail,” Benabad said, according to African NewsWatch.
He outlined the company’s vision of empowering small businesses and unlocking growth across Morocco and Africa.
According to Benabad, the newly acquired capital would support Z’s technology development, product catalogue expansion, and preparation for its next growth phase.
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“Z is reshaping the retail landscape by integrating technology and innovation across the value chain. Its scalable platform empowers traditional retailers and brands with direct access to consumers, reviving competitiveness in traditional trade (hanouts), which accounts for 85 percent of the FMCG market,” he added.
Founded in 2022 by the trio of Benabad, Samer Choumar and Youssef Ait-Haddouch, Z’s platform empowers traditional retailers and brands with direct access to consumers, reviving competitiveness in traditional trade (hanouts), which accounts for 85 percent of the FMCG market.
Since its launch, the startup had helped over 15,000 active retailers, and seen more than 800,000 orders placed.
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