Techbytes: Egyptian start-up Fincart secures pre-seed funding to enhance e-commerce logistics (Techbuilt)

Fincart, a platform dedicated to helping e-commerce SMBs optimize shipping and improve cash flow, has successfully closed its pre-seed funding round for an undisclosed amount.

Plus VC, one of the most active venture capital firms in the MENA region, led this round, alongside contributions from respected regional and international investors, including Plug and Play, Orbit Startups, Jedar Capital, and other partners.

According to Techbuild, the funding will strengthen Fincart.io’s technology, expand its courier network, and better support the growing e-commerce market across Africa and the Middle East.

With e-commerce logistics already a multi-billion-dollar industry, Fincart.io is addressing long-standing shipping challenges SMBs face.

Founded in 2023 by Mostafa Elmasry and Nihal Ali, Fincart.io was launched to solve recurring delivery inefficiencies that hinder small and medium online sellers from scaling.

The platform simplifies operations for these businesses by offering affordable shipping solutions and streamlined access to working capital.

The founders emphasized their gratitude for the backing of prominent investors who provide financial and strategic support.

According to Chief Executive Officer, Mostafa Elmasry, closing this funding round highlights market readiness for better logistics solutions.

He reiterated that the company’s mission is to help small and medium-sized sellers connect their websites, manage orders, and gain access to Africa’s largest courier network.

The platform’s impressive year-over-year growth and strong word-of-mouth referrals reflect its effectiveness in meeting the needs of e-commerce businesses.

Hasan Haider, Founder and Managing Partner of Plus VC expressed confidence in Fincart.io’s potential to reshape e-commerce logistics by empowering SMBs to overcome operational barriers.

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