By 
Standard Chartered Bank Zambia has observed a significant increase in customer interest in local bonds, as reported by bank officials.
This heightened interest was notably observed during the recently concluded wealth management campaign dubbed “The Today, Tomorrow, and Forever.”
The campaign, aimed at promoting wealth management, ran from October 2023 to February 2024.
Speaking at the prize-giving ceremony in Lusaka on Wednesday, the Bank’s Chief Executive Officer, Sonny Zulu, highlighted the campaign’s success in encouraging clients to invest in local bonds rather than merely saving.
“The campaign has been instrumental in boosting our asset base,” Zulu said.
“We saw a marked increase in clients investing in local bonds through our wealth management products.”
Zulu said the campaign’s role in raising awareness about diverse investment options, helping clients protect their wealth and planning for a lasting legacy.
He noted the participation of over 350 clients, reflecting strong trust and confidence in the bank’s wealth management solutions.
“The overwhelming response, with over 350 clients investing, showcases the trust and confidence our clients have in our wealth management offerings,” Zulu said.
Zulu also noted that the growing interest in wealth management products was a positive sign of clients securing their future.
He mentioned that the bank offered various investment options, including mutual funds and approved foreign currency products, which have seen increased uptake from clients.
“In the past, few people showed interest in wealth management products. Now, we see more clients becoming aware and taking advantage of these investment opportunities,” Zulu concluded.
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