Stanchart highlights evolving media landscape, urges Zambian journalists to sharpen reporting skills, adopt best practices

Standard Chartered Bank Zambia Chief Financial Officer, Kelvin Bwalya, has emphasized the need for accurate and insightful financial reporting, stating that it plays a crucial role in supporting informed decision-making for businesses, investors, and the public.

Speaking at a media training workshop on Thursday at the bank’s head office, Bwalya highlighted the evolving media landscape, shaped by digital disruption, and urged journalists to adopt best practices such as investigative skills, interview techniques, and responsible financial reporting.

“Training ensures journalists stay ahead by mastering new storytelling techniques, audience engagement, and credible reporting methods. By focusing on best practices, we contribute to raising media integrity and credibility,” he said.

Bwalya also stressed the importance of upskilling in the era of artificial intelligence, noting that businesses and professionals must adapt to remain relevant.

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He pointed out that consumers, including those in the banking sector, now expect cost-effective and convenient digital services.

“The pace at which the world is changing means we must keep abreast of these changes to remain relevant. In banking, we have seen consumers become more tech-savvy and demand services that meet their expectations,” he added.

The workshop, facilitated by media expert Bronwyn Nielsen, brought together 30 Lusaka-based business journalists to enhance their financial reporting skills.

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