Samsung unveils Galaxy Ring to tap into fitness, health tracking market

Samsung aims to attract fitness and health-tracking enthusiasts with its latest wearable device, the Galaxy Ring, launched at its Galaxy Unpacked event on Wednesday.

The device is part of Samsung’s efforts to enhance its ecosystem with artificial intelligence (AI).

Smart rings, which use tiny sensors to monitor health metrics, have been a niche product, though their recent use by the England men’s football team drew attention, according to the BBC.

Samsung’s entry into the smart ring market marks the largest tech company to do so.

Ben Wood, an analyst at CCS Insight, called the product an “interesting bet” for Samsung, with his company projecting a global market of around four million smart rings by 2025.

“That is a rounding error compared with the 250 million smartwatches expected to be sold,” he told the BBC.

However, some believe Samsung could help popularize smart rings.

“For many consumers, the Samsung smart ring will be their first encounter with such a device, and that top-of-mind awareness makes a huge difference in the long-term,” said Francisco Jeronimo, an analyst at market research firm IDC.

James Kitto, Vice President and Head of Samsung’s mobile division in the UK and Ireland, described the ring’s launch as a “huge moment” for the company.

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