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The Zambia Information and Communications Technology Authority (ZICTA) is worried about the continued scams which have affected many consumers, with most of them falling victim.
For this reason, ZICTA has called on mobile service providers to play their role by effectively communicating, educating and empowering consumers to be able to deal with these scams.
Authority Director-General, Choolwe Nalubamba, expressed confidence that consumers would be able to deal with these vices being perpetrated by scammers on various platforms without losses once well educated.
He said this in a speech read on his behalf by acting Director Economic Regulation and Consumer Protection, Lwando Bbuku, at the launch of the enhanced Zamtel call centre on Wednesday.
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“As we evolve, the onerous lays on us as the regulator and providers in the digital transformation. It is not without challenges as you all are aware the heighted level of scams that we have seen on the market.
“These are all as a result of people applying their minds in a more unscrupulous manner than being productive and utilising the digital infrastructure that we have put in place to disenfranchise others,” Nalubamba said.
On the call Centre, Nalubamba expressed hope that it would help curtail some of the vices which had taken root in the economy.
At the same event, Zamtel acting Chief Executive Officer, Jason Mwanza, said the opening of the centre would result in faster issue resolution, enhanced customer service and reduced wait times among others.
“These benefits are testament to how we continue to find new ways of enhancing our customer experience, “Mwanza said.
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