Innovative platform to provide seamless bridge between influencers, brands unveiled

A platform that could reshape Zambia’s landscape of influencer marketing has been unveiled, offering unparalleled opportunities for influencers and businesses alike.

The initiative, dubbed “Zambian Influencers” was launched on Tuesday by Efficacy Media, a dynamic virtual agency.

Announcing the launch of the platform on Tuesday, Efficacy Media Founder and Director of Influencer Partnership at Zambian Influencers, Andrew Chinambu, said it stood as a testament to innovation and convenience, providing a seamless bridge between influencers and brands.

Chinambu said the platform boasts of an extensive and verified database, adding that it showcased influencers across the spectrum, ranging from nano-influencers, micro-influencers with peer-level engagement to celebrity macro-influencers commanding millions of followers.

He stated that every influencer featured on the platform had undergone rigorous vetting and verification, ensuring unparalleled authenticity.

“We are excited today as we introduce Zambian Influencers – a game-changer platform in the Zambian Influencer landscape. The website is built in a secure and easy to navigate manner and allows influencers to get onboard seamlessly through a simplified self-registration process accessed through our link,” he said.

Efficacy Media Board Advisor based in Kenya, Rachel Wandia, said the platform would increase the efficiency of matching brands to influencers, ensuring a higher success rate and return on investment for their brands.

She pointed out that the firm’s keenness to nurture talent by providing a platform that helped identify and expose micro influencers and encourage the growth and celebration of talent in all categories nationwide.

“As Efficacy Media we are excited to see this new platform introduced in the market with the aim to bring brands to their consumers through meaningful partnerships with influencers,” she said.

Meanwhile, Efficacy Media Strategic Business Advisor based in South Africa, Musa Kalenga, said: “Influencer marketing is on the rise in Africa, big part of that can be attributed to the increase in internet penetration, smartphone adoption and social media usage and so many African countries including Zambia are experiencing rapid digital transformation which creates an amazing opportunity for social media influencers to start leveraging social media platforms.”

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