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Zambia’s foreign missions need to urgently beef up tourism and investment promotion to attract more investors into the country.
The country is competing for tourist numbers and credible financially sound investments against 53 other countries on the continental of Africa.
This is according to Chabuka Kawesha, Zambia Chamber of Commerce and Industry (ZACCI) president in a statement issue on Tuesday in Lusaka.
Kawesha said it was clear that Zambian missions or embassies needed more investment promotion personal, regularly updated investment promotional materials and coordinated investment messaging on Zambia.
This, he explained, was to ensure Zambia delivered the development and inward-investment impact the country desired to see.
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“Zambia needs to beef up the staff establishment in terms of the numbers of personnel handling the promotion and attraction of Zambia as a tourist and investment destination.
“As captains of industry, ZACCI alongside numerous Government efforts is also pushing of rapid economic growth and real industrialisation in Zambia. As a result, we interface with economic desks in our embassies,” Kawesha said.
He said the coordinating and public relations desks needed more resources, enhanced public relations materials and experts, sufficient market and regulatory information on Zambia and industry opportunity materials on Zambia to cite a few needs.
This, Kawesha said, would translate into increased interests on Zambia ranging from more international airlines opting for the country as a preferred destination and investment actualisation of various pledges.
“For our representatives sitting at the mission’s economic and investment promotion desks to cover the size of markets, events and coordinate the volume of interests Zambia is attracting now and going forward,” Kawesha said.
He also commended Ministry of Foreign Affairs and International Relations and representatives sitting in foreign missions for the continued determination in promoting and elevating Zambia’s stature.
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