Economy

ABSA group reviews South Africa retail operations to reinforce competitive edge, strengthen market position

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Absa Group, the parent company of Absa Bank Zambia, has reportedly announced a review of its retail operations in South Africa, with the goal of better serving its customers and clients.

The review’s primary objective, according to Charles Russon, Interim Chief Executive Officer of Absa Group, was to reinforce its foundational strengths in retail and strengthen the company’s market-differentiating products and services.

During the announcement of the group’s latest financial results, Russon claimed that the review also sought to improve Absa’s position in a highly competitive market.

Read more: South Africa’s top banks to face parliament over lending practices

He said that the programme was reportedly on track to deliver a restructured retail bank in the first half of this year, with the design phase determining how various capabilities will be integrated for greater efficiency and an improved customer experience, while minimizing disruption.

“Our strategy execution remains clear and disciplined, anchored in enhancing user experiences, driving digital innovation, and creating positive impact in everything we do,” said Russon.

“We are focused on sustained, profitable growth—continuing to create meaningful value for our customers, colleagues, and shareholders across the continent.”

Commenting on its financial results, Deon Raju, Absa Group’s Financial Director, claimed: “Key structural improvements, including disciplined risk management, cost efficiencies, and optimized capital allocation, are starting to yield results.

Our stronger second-half performance reinforces our confidence that we are taking the right actions to achieve a 16 percent RoE by 2026.”

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