Fourth estate a forerunner of information to many governing affairs! by Kelvin Chisanga

Media is such a magic bullet and a key flagship in building up of educative society, with useful messages and privileges towards attaining great information ecological system and patterns in a nation such as Zambia, it also goes without saying that press gives out such stanch support to the many governing affairs and as it offers democratic hope of rights to everybody within various segments of communities.

The media has a full obligation to promote passages of both informative and educative messages across all sections of population, and the media is therefore a harbinger of information, oftenly used in stimulating healthy debates and campaigning on matters of socio-economic deliberations around many key areas of interests impacting and affecting individuals, communities and nations at large.

Today, we are celebrating the World Press Freedom day as we commemorate on this particular day under the theme intellectualized titled as “Shaping a Future of Rights: Freedom of expression as a driver for all other human rights”, indeed this asserts to state that information has a great powerhouse and has exceptional importance through which treasuring of responsiveness is a prologue to potential modifications in favourable policies, regulations, self-regulations, multi-stakeholder supremacy, education and well-versed public participation, it is a critical public good as an imperative channel of message, in which helps in achieving many progressive activities through the use of information channels and the media truly closes that gap for the benefit of the masses.

I wish you a beautiful and a happy warmth day to you all our media people!

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